Aiko Toyoda from the founding family of the Toyota Motor Corporation was named next president. He will lead the Japanese car manufacturing firm in battling the declining sales of vehicles amid the financial crisis, and into this he will integrate a U.S. perspective.
The 52 year old Toyoda will take over the post from current Toyota President, Katsuaki Watanabe, in June 2009.
The company expects Toyoda to inject an international approach to solve the dismal performance of the company’s overseas operations which is part responsible to its first major losses in 70 years.
The history of Toyota is witness to great forward strides in the market. Toyoda will be taking over the reign in a time when there are so many challenges. The company is decreasing its production, cutting the workforce, and struggling to keep its sales.
A big chunk of the sales of Toyota is attributed to its performance in North America. This dropped as much as 15.4% in 2008 or down to 2,217660 units rolled out to the market.
ToyotaJanuary 30, 2009