Cars rolling down the road of the USA may have been assembled in the US, Canada, Mexico, somewhere in Europe or Asia. It will be very hard to tell which cars came from which part of the globe and that is the very reason why members of the AIADA or American International Automobile Dealer’s Association is not so pleased with President Barack Obama’s call to “buy American”.

The group which consists of around 11000 foreign brand dealerships sees the view of distinguishing American brand as irrelevant in today’s globalized market. They point out that you may buy an American brand like Chevy but the unit has been assembled somewhere in Silao, Mexico or a Toyota assembled somewhere in Kentucky.

AIADA representatives say that what is important is the purchases made by the consumers. According to them, every unit purchased helps the US economy. Dealerships in every community are hopeful that they can close a sale and every consumer hopes they will be getting the vehicle that best meets their needs.

Further, the association point to Americans being employed by the foreign vehicle manufacturers in their assembly plants and dealerships. They also cite the workforce needed by the suppliers of these foreign firms.

As for the American president, every purchase of an American brand may help boost the flail state of the pillars of the American auto industry on which the US economy depends on and for which families work for so there will be food on their table. I might like my BMW – but I guess I need to get me a Hummer!